- All Journals
- Al-Qadisiyah University
- Basrah University
- Kirkuk University
- Mosul University
- The Iraqi Borad for Medical Specialization
- University of Anbar
- University of Technology
- Al Mustafa University
- Al-Zahraa University for Women
- Alnoor University
- Kunooz University
- Misan University
- Ninevah University
- Tikrit University
- University of Al-Hamdaniya
- University of Kerbala
The impact of banking services is promotional mix in achiving customer satisfaction A sample survey of the views of customers in Some private banks in the city of Diwaniyah | ||
| Muthanna Journal of Administrative and Economic Sciences | ||
| Article 1, Volume 5, Issue 1, 2015, Pages 189-206 | ||
| Author | ||
| Haider H. Saleh | ||
| Abstract | ||
| The current research has dealt with one of the basic elements and vital in the marketing work for organizations Banking through a review of one of the important activities and influential in achieving marketing objectives The goal of the promotional mix , which includes five variables ( advertising , personal selling , Sales promotion , public relations and publishing ) and the aim of the research to the study of promotional mix reality in Private banks . The research data collected from a sample of (5) community banks in the city Diwaniyah, and to achieve the goal of research , the researcher has promised to distribute a questionnaire for this purpose on the community Find component of the customers of these banks included ( 78) customer. In light of the rules of engagement were And data collection and testing hypotheses using statistical program (spss) analysis and reach Search and no statistically significant relationship between the components of the promotional mix and achieve satisfaction what Excluding the effect relationship between sales promotion and customer satisfaction is very weak and statistically significant . | ||
| Keywords | ||
| which includes five variables | ||
|
Statistics Article View: 122 PDF Download: 27 |
||