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Customer Relationships Management and its Impact on Achieving Strategic Success An Exploratory Study in the AL Mammon University College | ||
| Al-Ma'mon College Journal | ||
| Article 1, Volume 0, Issue 26, 2018, Pages 150-184 | ||
| Author | ||
| Luma Majed Hamead | ||
| Abstract | ||
| The present research focuses on the impact of customer relationship management in achieving strategic success as the topic management of customer relationships and strategic success receive increased attention for being an important and relatively modern topic that has a significant impact on the success of organizations in the future . The aim of the research is to reveal the nature of the management of customer relations at AL Mammon University College, as if they were qualified to lead the college toward strategic success This study was based on the hypothesis that there is a positive impact between the customer relationships management with its dimensions and the strategic success with its dimensions . To achieve the hypotheses, tests used field study and applied to a sample of the teaching staff of AL Mammon University College, with a number of members of the sample (35) And the data collection was done by questionnaire, field visits, and personal interviews. It has also used a number of statistical methods for data processing, including: the arithmetic mean, percentage, standard deviation, for the purpose of the sample description, and simple linear regression to test the validity of the impact. The study found a number of conclusions and recommendations, including: the statistical results recorded the existence of the impact and correlation of the customer relationships management in strategic success was a strong and significant moral. It revealed a fundamental role to manage customer relationships on the achievement of the strategic success of the AL Mammon College. The study set down a series of recommendations the most important of which the formation of working groups with the task of monitoring the activity of managing customer relations and submit its report to the Dean of the College every 3 months to remind him of the activities and the problems they may face. | ||
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