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The impact of e-marketing on the quality of banking services (A comparative analysis between public banks and private banks in Algeria) | ||
| AL-Qadisiyah Journal For Administrative and Economic sciences | ||
| Article 1, Volume 17, Issue 4, 2016, Pages 155-168 PDF (0 K) | ||
| Author | ||
| Liyazeed W | ||
| Abstract | ||
| This study aimed to investigate the effect of e-marketing on the quality of banking services in the city of Tlemcen, Algeria where the researcher was preparing a questionnaire consisting of two dimensions the first in respect to the dimensions of e-marketing, and the second to the quality of service and the bank to collect the raw data. It has been relying on the appropriate sample. Which also distributed 600 form, of 300 for three private banks, and 300 for the three general banks. To be retrieval of all forms distributed. And the number of completed forms data that have been recovered amounted to 558 form. Reaching response rate of 93%. And to identify the impact of the dimensions of service quality on customer loyalty the researcher used the analysis of simple regression, the results showed a correlation effect between them, but the degree of influence differ between public and private banks. | ||
| Keywords | ||
| marketing; banking service; banking service quality | ||
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