E-commerce Web site design (strategies and models)

Jawad Naji, Raqea; Karim Hassan, Donia

	E-commerce Web site design (strategies and models)
Journal of Administration and Economics
Article 1, Volume 0, Issue 98, 2018, Pages 57-70
Authors
Raqea Jawad Naji; Donia Karim Hassan
Abstract
The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This research presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage.This research studies the emerging models of e-commerce Web site design. The models are categorized based on different Web design site strategies. We identify two major Web site design strategies: 1-``informational/ communicational design strategy’’ and 2-``on-line/transactional design strategy.’’ The models for informational/communicational design strategy include brand awareness and image building, cost saving, promotion, and info-mediary. The models for on-line/ transactional design strategy include brokerage, retail, mall, advertising, subscription, community, manufacturer, and customization. Although a large number of companies use the Web as an advertising tool to build awareness or provide information rather than relying on the Web to do online transactions, we present eight e-commerce models that companies are using to make profits on the Internet and case study for e-commerce web site for the general company for machines and cars commerce. In fact, companies usually use more than one model to accomplish their e-commerce objectives. Although new models are beginning and are continuing to appear on the Web, no one knows which, if any, of these models will finally succeed.

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