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The Role of (VRIO) Analysis in the Sustainability of Competitive Advantage for of Industrial Organizations A Survey Study For the views of a sample of managers in Men Clothing Factory in the holy city of Al-Najaf | ||
| journal of kerbala university | ||
| Article 1, Volume 12, Issue 2, 2016, Pages 13-32 PDF (0 K) | ||
| Abstract | ||
| This Research aimed at determining the role of (VRIO) analysis on the sustainability of competitive advantage apply in Iraqi Organizations. For this purpose the researcher has depended on the processes of (VRIO) analysis (VALUABLE (V), RARE (R), COSTLY TO IMITATE (I) and ORGANIZED TO CAPTURE VALUE (O)) according to (Rothaermel,2015:104). The dimensions of sustainability of competitive advantage (Durability, Imitability) that have been used are according to (Wheelen&Hunger,2012:164). Men clothing factory in Najaf has been chosen to verify this Research via a questionnaire used (30) individuals of the managers of the company , in addition to personal interviews. The Spearman connection factor , and the (t) test to recognize the identity of this relation, and the (F) test to determine the identity of the regression equation , also the (R²) has been used to explain the degree of the influence of the independent variable in the dependent variable . Some of the most important conclusions the study arrived at are that (VRIO) analysis have a significant impact in the growth and competition of organizations through building capability , competences of the company that help in building and sustainability of competitive advantage and achieve Organizational Excellence. The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat of foreign products. Consolidating the factory's resources and capabilities on all levels in a way that competitors find difficult to surpass. Keeping a high level of skills and knowledge , and increasing the staff's expertise in a way that achieve a competitive advantage to the factory | ||
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