The relationship between service delivery and marketing performance (analytical study in a sample of Iraqi businesses)

Abdullah Al-Taie, O.d.raad; Laith Hussein, Ghassan

	The relationship between service delivery and marketing performance (analytical study in a sample of Iraqi businesses)
Journal of Administration and Economics
Article 1, Volume 0, Issue 104, 2018, Pages 80-92
Authors
O.d.raad Abdullah al-Taie; Ghassan Laith Hussein
Abstract
The study addressed the service delivery as an independent variable and the marketing performance as a dependent variable, where the service delivery consisted of five sub-variables (customer, service provider, waiting time, distribution channels, service design). The marketing performance consisted of four sub-variables (service quality, market share, profitability, efficiency). The study aimed at manifesting the effect of the service delivery process on the marketing performance. The Company General for Transporting passengers and delegations affiliated to the Ministry of Transportation as a sample for the study application. The data was collected from (53) manages of the company departments and sections. The questionnaire form was used as a basic instrument for collecting the data as well as personal interviews. For processing the data, a group of statistical styles were used including (the mean, standard deviation, difference coefficient, simple correlation coefficient, Spearman test). According to the measurement and diagnosis of the study variables and testing the correlations and the effect between them, the study arrived at a selection of conclusions including the existence of a correlation and effect between the service delivery process within the company as a research sample and its marketing performance. The study also concluded that the company does not make any profits during its present work period, but works at decreasing its losses regularly.
Keywords
Administrative hub

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