A Textual Analysis of Grammatical Violations in Internet Banner Ads

Dr. Farah Abdul-Jabbar Al-Mnaseer, Ph.D.

	A Textual Analysis of Grammatical Violations in Internet Banner Ads
LARQ JOURNAL FOR PHILOSOHPY , LINGUISTICS AND SOCIAL SCIENCES
Article 1, Volume 19, Issue 19, 2015, Pages 555-574
Author
Ph.D. Dr. Farah Abdul-Jabbar Al-Mnaseer
Abstract
In the new generation of technology, traditional methods of advertising have been gradually complemented by the Internet. Recently, smart phones' marketing has developed its own devices that enable the customer to easily check smartphones' features instead of reading the details in the phone's brochure. Accordingly, presenting data, knowledge and information have become widely used in Internet marketing. The present paper intends to investigate Samsung smartphones' banner ads through the identification and analysis of their linguistic features in general and the forms of the grammatical violations in particular. The study aims at identifying the different persuasive aspects intended from the banners via using violated language rather than complete sentences. The practical significance of the study is to show the role of rules breaking in presenting ads and to develop English language learners' perception of these violations. The results revealed that banner ads involve violated forms of language presented basically through the use of adjectives with the verb "be", pair adjectives, parataxis of verbs and adjectives. In addition, the texts involved short sentences which lack main verbs and linking verbs to focus on the qualities of the product regardless of the aspect and tense of the language.

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