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Analyzing the effect of strategy of internal marketing on effectivenessthe organizations | ||
| AL-dananeer | ||
| Article 1, Volume 1, Issue 7, 2018, Pages 341-384 | ||
| Author | ||
| Assistant prof. Dr. Faris Abdullah Kadhim | ||
| Abstract | ||
| the strategy of internal marketing Consider employees as customers of bank organization and that jobs , in fact, are internal products, and development of human resources is the right way to accomplish banking service at the required quality ; the research aims to study the effect of the relationship between the strategy of internal marketing and achieve effective banking organizations ; in order to access the aims of the research a field study was conducted on a sample of workers in banks within the limits of Baghdad (50 ) individuals. The most important results and guidance's were that there is an impact of the strategy of internal marketing on achieve effective organizations ; need for banking organizations to review the style of selection and appointment of staff and the development of a fair system of incentives and rewards contribute to raising the efficiency of the performance and the achievement of effective organizations in addition to the powers delegated staff to get to know and make immediate decisions to complete banking service. | ||
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