Investigation customer relationships quality based on the corporate reputation An analytical study of the views of a sample of agents Asia Cell

Ataalla Hussien, Hafsa

	Investigation customer relationships quality based on the corporate reputation An analytical study of the views of a sample of agents Asia Cell
Journal Of AL-Turath University College
Article 1, Volume 0, Issue 18, 2017, Pages 402-433
Author
Hafsa ataalla Hussien
Abstract
The current research aims to Investigation of customer relations quality in the light of the reputation perceived by customers. The chosen sample of sub-dealers of Asia Cell in Baghdad was (89) and sub-agent. Search was based on of studies on the dimensions of the customer relations quality, (customer satisfaction, customer Trust, and customer commitment) and assessment in the light of the reputation perceived by customers as the key stakeholders. To investigate the research hypotheses were use a combination of statistical methods such as (Cronbach Alpha, mean, standard deviation, test T, Test F). The research found that the reputation perceived by customers have significant effect on the customer relations quality, in other word can Investigation of customer relations quality in the light of the reputation perceived by customers. Therefore recommended that research need to work on improving the image of the company through a more integrated marketing communications, marketing and building strong relationships through the restructuring of the relationship with agents and customers and legal bonds for social and psychological.
Keywords
customer relationships quality; the corporate reputation customer satisfaction; customer Trust; and customer commitment

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