- All Journals
- Al-Qadisiyah University
- Basrah University
- Kirkuk University
- Mosul University
- The Iraqi Borad for Medical Specialization
- University of Anbar
- University of Technology
- Al Mustafa University
- Al-Zahraa University for Women
- Alnoor University
- Kunooz University
- Misan University
- Ninevah University
- Tikrit University
- University of Al-Hamdaniya
- University of Kerbala
Vertical integration strategy and its impact in the option - A case study at Baghdad Soft Drinks Company | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 110, 2018, Pages 56-72 | ||
| Authors | ||
| Dr. Sarmad Hamza Al - Shammari; Mohammed Idan al - Khazraji | ||
| Abstract | ||
| This study discusses both vertical integration strategy as an independent variable, and marketing choice as a dependent variable, The study aimed to find a market choice which fit the vertical integration in order to maximize the profitability of the company, This study also aimed to define the correlation and impact of the vertical integration strategy in marketing choice. Baghdad company far soft drinks has been selected as a place to apply the study , Data have been collected from (64) decision makers in the company, We use a questionnaire as a tool to collect the data, and used a varity of means and statistical tools that appropriate to the nature of information and as a result addressed to use data analysis system (SPSS), The researcher present a set of Conclusions was the most important is : There are correlation and significant effect between a both vertical integration strategy and market choice, The researcher also presented a set of recommendations: Take advantage of the company's space to set up projects to support backward integration, While company pursues to achieve integration strategy, the best marketing choice is to product development. | ||
| Keywords | ||
| Administrative hub | ||
|
Statistics Article View: 149 PDF Download: 33 |
||