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The impact of the adoption of dynamic marketing capabilities in achieving competitive superiority - comparative research in some Iraqi telecommunications companies | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 110, 2018, Pages 103-117 | ||
| Authors | ||
| Prof. Saadoun Hamoud Jathir; Qutiba Amjad Abdul Ghafoor | ||
| Abstract | ||
| The current research Links between two variables key sectors with great importance in the field of marketing and field of strategy, namely, (a dynamic marketing capabilities, competitive superiority), and the researcher is seeking to stand on the effect of dynamic marketing capabilities to achieve competitive superiority in the telecommunications sector, represented by (Asia_Cell , Cork Telecom) , research was conducted on the sample included(31)managers from Asia-Cell Company in Baghdad, and (30) managers from Korek Telecom company in Baghdad, The research found that there are significant differences between the surveyed companies in the adoption of dynamic marketing capabilities, and therefore made a series of recommendations Key Words : dynamic marketing capabilities, competitive superiority | ||
| Keywords | ||
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