Role of Cleaner production in achieving marketing citizenship dimensions An investigative study of the opinions of a sample of workers in the (Pioneer) company for Pharmaceutical industries / Sulaimaniah

	Role of Cleaner production in achieving marketing citizenship dimensions An investigative study of the opinions of a sample of workers in the (Pioneer) company for Pharmaceutical industries / Sulaimaniah
Tikrit Journal For Administration & Economics Sciences
Article 1, Volume 11, Issue 33, 2015, Pages 45-69
Abstract
abstract Organizations work on a competitive environment and their success is not only dependent on their ability of transferring inputs into goods and services, but also on their capability to dealing with the social and moral issues through designing rules and procedures in the context of corporate social and ethical responsibility and their implementation. This paper aims to study the correlation and regression between the concepts of clean manufacturing 5112 / جامعة تكريت - كلية الإدارة والاقتصاد / مجلة تكريت للعلوم الإدارية والاقتصادية / المجلد - 11 / العدد – 33 ) 46 ( and marketing citizenship with focusing on the role of the first concept in achieving the marketing citizenship dimensions. It is found that there is a good correlation between clean production strategy and the dimension of marketing citizenship, in addition to the impact it has in achieving the dimensions of marketing citizenship. The research paper suggests some proposes which encourages the organizations to work hardly to implement cleaner production strategy to improve their environmental situation and achieving the marketing citizenship.
Keywords
Cleaner production; marketing citizenship; environmental strategies

Statistics Article View: 128 PDF Download: 110