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The role of banking service quality in customer satisfaction Exploratory Study of a number of private banks | ||
| Tikrit Journal For Administration & Economics Sciences | ||
| Article 1, Volume 11, Issue 33, 2015, Pages 339-354 | ||
| Author | ||
| Ibrahim Ali kurdi | ||
| Abstract | ||
| Abstract: The research aims to find out the level of quality banking service provided by the surveyed banks and examine the importance in that it represents an important Moazia on the side of services and the need for a database of customers provided through the customer database and the extent of customer satisfaction for these services has prompted banks to the attention of the quality of their services in order to obtain customer satisfaction of profitability and went Find a group of conclusions the most important is that the level of service that customers expect the highest level of the actual services and also exited Find a set of recommendations including that on the successful banking departments dept technology successful marketing and modern, especially management of customer relationships database to find out information about their customers, especially their needs and desires and then provide appropriate services to them . | ||
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