“Competitiveness between universities to adopt green business” According to a prospective study on the global scale green universities GMWUR

	“Competitiveness between universities to adopt green business” According to a prospective study on the global scale green universities GMWUR
Baghdad College of Economic sciences University
Article 1, Volume 0, Issue 51, 2018, Pages 17-34
Abstract
In the current time, greening business became very important in all organizations as applied approach to deal with their target markets. Hence, universities in different countries of the world have adopted a strategic method in dealing with the environment, sustainability and green -orientation in their businesses. However, the results of this orientation that it became a scale and reliable criteria for measuring green orientations in the universities, and across their different practices that are subject to examination and evaluation to gain a competitive position with other universities in the world. In this research, it will be indicated in the theoretical framework for the meaning greening business as new strategic philosophical orientation which has became dependable in different organizations, and determine the reasons that pushed the organizations to adopt green orientations in their businesses, and the benefits achieved as a result of that, as well as the adoption of the concept of environmental sustainability. The researcher will devote the practical side to review in details the measurement of green metric world university ranking (GMWUR) and what can this measurement achieve in terms of advantages and competitive objectives for universities which adopted it. As well as, present a conclusive summary of the research findings and the proper recommendations for greening the universities' business and achieving competitiveness.
Keywords
greening business; universities green; green scale for universities

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