- All Journals
- Al-Qadisiyah University
- Basrah University
- Kirkuk University
- Mosul University
- The Iraqi Borad for Medical Specialization
- University of Anbar
- University of Technology
- Al Mustafa University
- Al-Zahraa University for Women
- Alnoor University
- Kunooz University
- Misan University
- Ninevah University
- Tikrit University
- University of Al-Hamdaniya
- University of Kerbala
The relationship between the Entrepreneurial Orientation and Market Orientation and their impact on competitive advantage: A study of a sample of workers in the private banks in Dohuk city | ||
| Baghdad College of Economic sciences University | ||
| Article 1, Volume 0, Issue 51, 2018, Pages 423-447 | ||
| Abstract | ||
| The study sought to explain the relationship between Entrepreneurial orientation and market orientation and their impact on competitive advantage, so adopt search in which field Multi Entrepreneurial orientation and market orientation as a variable explaining representatives (innovative orientation, proactive orientation, customers orientation, competitors orientation), and competitive advantage as responsive variable and put hypothetical scheme to search reflects the nature of the impact between the Entrepreneurial orientation and market orientation toward and the competitive advantage on the other hand , and resulted in a total of the main hypotheses were tested using the statistical data program (SPSS.18) collected through the questionnaire for individuals respondents (employees). The research found a total of the most important conclusions: there effect relationship is of significance to the Entrepreneurial Orientation and market orientation variables in competitive advantage. | ||
| Keywords | ||
| Entrepreneurial Orientation; Market orientation; competitive advantage | ||
|
Statistics Article View: 139 PDF Download: 51 |
||