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The role of e-marketing in the development of hotel services / exploratory study of a sample of hotels in Baghdad | ||
| AL-dananeer | ||
| Article 1, Volume 1, Issue 10, 2018, Pages 354-390 | ||
| Authors | ||
| College of Tourism and Hotel Management; University of Mustansiriya; Dr. MahaArefBrissem | ||
| Abstract | ||
| Abstract The study dealt with the subject of electronic marketing which considers one of the new and an innovative concepts in the world of marketing and electronic commerce, it represented the independent variable, while a development of the hotel service with its four strategies represented as abased variable. The study aimed to recognize the extent of contribution of electronic marketing in an innovation and development of hotel service, a survey study was launched to a sample of managers in some of hotels (first class and excellent class) to achieve that the study started from two main hypothesises, the first related to the extent of existing amoral link relation between electronic marketing ( via the Internet ) and development of the hotel service with its four strategies, and the second hypothesis related to the extent of existing a moral effect for electronicmarketing (via the Internet) in development of the hotel service with its four strategies. The female researcher has reached to a set of conclusions and recommendations related to the problem's study and achieved its goals. | ||
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