Utilization of the dimensions of banking marketing in support of e-commerce operations

Of Higher Education And Scientific Research, Ministry; Nasser Alak Hafez, Dr.Abdel; Lecturer.Hussein Walid Hussein, Assistant

	Utilization of the dimensions of banking marketing in support of e-commerce operations
AL-dananeer
Article 1, Volume 1, Issue 10, 2018, Pages 521-545
Authors
Ministry of Higher Education and Scientific Research; Dr.Abdel Nasser Alak Hafez; Assistant Lecturer.Hussein Walid Hussein
Abstract
influence between the dimensions of bank marketing and the promotion and support of e-commerce , after the revolution large that occurred in the field of information technology , which resulted in transforming the world into a small village easily communicate with them at any time , anywhere. Was chosen Rasheed Bank branch lions as an arena for the application, as it has been selected a random sample of individuals working at the bank as a sample to look at the rate of (47 ) individuals , and adopted the resolution as a tool head of the collection of research data that has been Aaadadhkha based on a number of standards -ready , has been subjected to standards of validity and reliability to make sure suitability for achieving the desired goals of this research, and to introduce and analyze research data , use the program Csaús ready (SPSS) is the most important statistical tools adopted in the analysis are ( percentage of recurrence , the arithmetic mean , standard deviation , coefficient of variation , correlation , and simple linear regression ) has been produced a number of these tools results confirmed the validity of the hypothesis mostly from which the search , and it recommended that researchers need attention to expel marketing organizations in support of the banking operations of electronic commerce .

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