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Legal system of commercial advertising letter | ||
| The Law Journal for Researches and studies | ||
| Article 1, Volume 0, Issue 6, 2016, Pages 220-292 | ||
| Author | ||
| Ali Abdel Aali Asadi | ||
| Abstract | ||
| Today's commercials have become one of the most prominent features of this era. This feature is in fact a natural product of other features of our time. This era is the era of great production. It is also the age of great consumption. On the other hand, some societies have entered the era of large consumption without entering the era of mass production, as the transfer of consumer habits much easier than the transfer of methods and skills of production, which requires in addition to this transport meeting certain economic, social and cultural conditions It is worth mentioning the importance of commercial advertising in the payment of consumption, which at the same time led to the acceleration of production, to increase consumption; however, despite the importance of the commercial message not only for production and consumption, but for economic movement in general, and its impact on the will of its future and direction of destination In particular, towards a commodity or service, or sometimes it is spent on a service or a commodity. The contract obtains its primary information about goods, services and money through advertising messages, and this information has a significant impact on the movement of its will and its departure to effect the legal effect J, Whenever these messages are genuine, objective, honest and expressive about the characteristics and features of the commodity, the recipient will base his will on a true basis towards goods and services that satisfy his needs. On the contrary, the more the advertising messages are not genuine or subjective and do not show the real characteristics of the goods that are advertised, the direction of the will of the contractor was misplaced | ||
| Keywords | ||
| Legal system of commercial advertising letter | ||
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