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Marketing Fraud Practices and their Impact on Consumer Behavior - Exploratory Study of a Sample of Consumers in Baghdad Commercial Markets | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 111, 2018, Pages 145-161 | ||
| Authors | ||
| Dr. Ahmed Nizar Jamil; Mostafa Raad Saleh | ||
| Abstract | ||
| Current research Links between two variables key sectors with great importance in the field of marketing , namely (a deception and consumer behavior) , and research seeks to identify the impact of marketing deception in the purchasing behavior of the consumer in a sample of Baghdad commercial markets , and the research problem was represented by arange of questions about the nature of the relationship and influence between the independent variable (marketing deception) and the dependent variable (consumer behavior), and two fundamental research hypotheses have been emerged, including four sub-hypotheses each of them subjected to statistical tests . The research is done on a random sample of 289 consumers in seven marketing complexes , and the questionnaire tool is the main key in the collection of data and information, and for their analysis of the data used several statistical methods such as mean and standard deviation and simple correlation coefficient and simple linear regression equation and (T) test and (F) test . The most significant findings of the research is a lack of correlation and impact between research variables , and the research found a set of conclusions, the most important is that the marketing deception practices are from ancient origins and practiced from old time, and most of the countries developed legislation and laws that limit these practices and that protects consumer safety and their rights to access to safe products, and that there are significant moral effect of deception in the distribution on the purchasing of consumer behavior . The main recommendations are the official authorities address the legal legislation that protects the consumer and works to develop them in order to limit or reduce the phenomenon of marketing deception and preserve the safety of consumers, and draw attention to the same culture Limited class and try to spread the culture of use of the products and how to make sure about the safety of products they consume, and as well as urged scholars and researchers further studies and research related to the phenomenon of deception and taking other practices about marketing deception . Keywords : Deception Marketing , Purchasing behavior of the consumer . | ||
| Keywords | ||
| Administrative hub | ||
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