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THe RELATIONSHIP BETWEEN TELEVISION ADVERTISING AND RANDOM BUYING FOR COSMETICS/ EXPLORATORY STUDY OF A SAMPLE OF WOMEN AT THE UNIVERSITY OF BAGHDAD | ||
| iraq journal of market research and consumer protection | ||
| Article 1, Volume 9, Issue 2, 2017, Pages 10-21 | ||
| Authors | ||
| Afnan Mohammed Shaban; Huda Jabber Hussein | ||
| Abstract | ||
| This research deals with the relationship between television advertising and buying random cosmetics, where we find that TV ads influence on the purchasing behavior of women, has conducted research in the field on a sample of women in the University of Baghdad, was a random sample taken from 150 different women in the age and social levels educational and cultural students and employees and teachers in order to sample representative be for the research community, and designed a questionnaire for this purpose form as a tool to collect data and information search and analyzed they answered the sample surveyed using a statistical program (spss) to extract percentages And correlation coefficients and testing square Kay , The study found Of which there is a positive correlation between TV ads and random purchases of cosmetics, and there were no statistically significant differences in the responses of the surveyed sample according to the demographic variables (age, marital status, occupation, monthly income) To sample what women rely on in choosing cosmetics. | ||
| Keywords | ||
| Advertising; Television; Buying; Cosmetics; Consumer Culture | ||
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