APPLICATION OF TQM REQUIREMENTS AND THEIR RELATIONSHIP TO ORGANIZATIONAL PERFORMANCE FROM THE POINT OF VIEW OF THE INTERNAL CUSTOMER/ COMPARATIVE STUDY.

Kamel Al-Kateeb, Sameer; Al-Haydari, Anmar; Duaa,

	APPLICATION OF TQM REQUIREMENTS AND THEIR RELATIONSHIP TO ORGANIZATIONAL PERFORMANCE FROM THE POINT OF VIEW OF THE INTERNAL CUSTOMER/ COMPARATIVE STUDY.
iraq journal of market research and consumer protection
Article 1, Volume 9, Issue 2, 2017, Pages 54-72
Authors
Sameer Kamel Al-Kateeb; Anmar Al-Haydari;
Abstract
This study aims to Statement of the relationship between Total Quality Management philosophy and Organizational performance from the point of view of the internal customer. A comparison has been made between two companies, one of which applies the requirements of TQM well and the other does not apply these requirements as the (General Company for Electrical Industries/ Diyala) and (General Company for Electrical Industries/ Baghdad) to conduct the search, During the questionnaire prepared for this purpose and distributed to a sample of 30 employees in the General Company for Electric Industries/ Diyala and (20) employees of the General Company for Electrical Industries/ Baghdad. Their answers were analyzed using a simple correlation coefficient to measure correlation between the variables and(t)test to determine the significance of the relationship based on the statistical program called spss. The study found a set of conclusions highlighted by the presence of a strong impact for TQM in Organizational Performance for the General Company of Electrical Industries/ Diyala and the presence of a weak effect of TQM in the Organizational Performance for the General Company of Electrical Industries/ Baghdad, and concluded the study by a set of recommendations according of the conclusions that have been reached.
Keywords
total quality management; Continuous Improvement; training; Senior Management Support; Customer Focus; Employee Participation

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