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TRAVEL BEHAVIOUR ANALYSIS IN PETALING JAYA, MALAYSIA USING THE THEORY OF PLANNED BEHAVIOUR | ||
| AL-TAQANI | ||
| Article 1, Volume 30, Issue 6, 2017, Pages 0-0 | ||
| Authors | ||
| Ahmed Madha Mohammed; Riza Atiq Abdullah | ||
| Abstract | ||
| This study expands the original model of theory of planned behavior (TPB) by adding four predictors to the existing model to evaluate travel behaviour in the city of Petaling Jaya in Malaysia. These predictors are: situational factors, trust, novelty seeking, and external influence.Petaling Jaya has witnessed a dramatic growth in terms of population size and geographical importance making it ideal for this study. The study collected research data from employees in Petaling Jaya, Malaysia, resulting in valuable data of 400 participants over the course of three months. Results indicate that attitude,perceived behavioural control, and subjective norm are found to have positive effectson the behavioural intention of using public transport. Furthermore, novelty seeking also has a positive influence on attitude. The three antecedents of trust were found to have an indirect positive effect on commuters’ intention to use public transport via attitude, subjective norm and PBC. Situational factors were found to have an indirect negative significant influence on people’s intention to use public transport through attitude. While external influence was found to have an indirect positive significant influence on people’s intention to use public transport through subjective norm | ||
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