Alliteration strategy In Contemporary Architecture

Hasan Hashim Al-majidi, Basim

	Alliteration strategy In Contemporary Architecture
Journal of Engineering
Article 1, Volume 24, Issue 4, 2018, Pages 24-41
Author
Basim Hasan Hashim Al-majidi
Abstract
The contemporary ideas are characterized by the richness and diversity of its knowledge, human and conceptual product, and given that architecture is a language of expression and communication, it includes its own vocabulary, which characterizes it as a stand-alone language system, which is the material of architectural language and its means to achieve its most important objectives: delivering, communicatation, and civilization continuity. From here came the approach to language concepts of strategic nature, as the strategy is a framework both general and detailed and cover all disciplines within and outside the field of architecture. Many of these strategies emerged from the fields of knowledge outside the field of architecture but soon moved to form an important nerve within the field of architecture. Hence the need to define a more comprehensive framework for the study of one of the concepts that can frame the framework, namely the concept of "Alliteration" and its adoption as an architectural design strategy aimed at giving the resulting form the feature of rhetoric. The research highlights the scientific need for the detection of the strategy of the Alliteration and mechanisms to invest it in the design process. Hence the goal of the research is to "clarify the knowledge about the concept of Alliteration as a strategy in the design process and the detection of mechanisms through which access to the form of contemporary architectural form with the feature of rhetoric". The research methodology consisted of several procedures to achieve the objective of research and solving the problem of research through the construction of a theoretical framework and the development of the main and secondary vocabulary after the introduction of previous cognitive studies, then to the selection of samples of the application to be presented, discussed and analyzed the findings and conclusions. Which explained that the strategy of the alliteration enables the reading of the text of the architect within the goals of the designer and the recipient of the product by combining the same systems similar in form and content and the integration of characteristics and reduce the number of vocabulary and expand their participation of recipients as a result of reliance on references from the subjective field of architecture..
Keywords
alliteration; strategy of alliteration; rhetoric; analogy

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