- All Journals
- Al-Qadisiyah University
- Basrah University
- Kirkuk University
- Mosul University
- The Iraqi Borad for Medical Specialization
- University of Anbar
- University of Technology
- Al Mustafa University
- Al-Zahraa University for Women
- Alnoor University
- Kunooz University
- Misan University
- Ninevah University
- Tikrit University
- University of Al-Hamdaniya
- University of Kerbala
The Role Of The Characteristics Of Strategic Information System Output In The Customers Relationship Management Effectiveness A Case Study In The Ready-Made Clothes Factory (Waladi) In Mosul | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 14, Volume 37, Issue 117, 2018, Pages 251-270 PDF (861.01 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2018.143140 | ||
| Authors | ||
| Abdul Sattar M. Al-Adwani; Alaa Abdul Salam Yahiya | ||
| Abstract | ||
| Current research aims to identify the characteristics of the output of strategic information system under the planning and implementation dimensions of (the quantity of information, the quality of information, clarity of information, confidence level of information, and timing information), which are the main to adopting the pillars new marketing tools as customer-based crucibles from which various marketing activities. The research seeks to measure the contribution of properties outputs information system strategic in keeping the effectiveness of customer relationship management presenting in two dimensions acquire the customers and keep them, The research takes the ready-made clothes factory in Mosul as a field of application, The research found a set of conclusions about the relationship between dimensions, and presented a set of proposals that could contribute to enhancing the activity field. | ||
| Keywords | ||
| Strategic Information System; Customer Relationship Management | ||
|
Statistics Article View: 625 PDF Download: 448 |
||