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The Impact of Demographic Factors on Jordanian Consumer Selection of Shopping Centers (Retail Store) Empirical Study for the Shopping Centers in Amman City | ||
| Baghdad College of Economic sciences University | ||
| Article 1, Volume 0, Issue 55, 2018, Pages 255-278 | ||
| Abstract | ||
| This research aims to study the impact of demographic factors in the Jordanian consumer shopping malls in the city of Amman through the independent variables include (gender, age, income, educational level, and the number of family members). To achieve the objectives of the study and test hypotheses have been a simple random sample of the study population composed choose from (602) questionnaire from end consumers in a number of shopping centers (malls) in the city of Amman, on the basis of the ease and convenience of access to them and under certain conditions, the rate of recovery of 86%. Spss program has been used in order to know the results of the hypotheses. The study found that there are significant differences between income groups and the decision to choose the shopping center and the impact of the difference is due to the income category (less than 200 dinars) and (601-1000 dinars) for the category of less than 200 dinars. There are significant differences between the number of family member of age and educational qualification and sex on the choice of the shopping center. Th s and choose the shopping center effect. There is no statistically significant impact e study recommended the need to take into account the diversity of family income shoppers in the mall and that it must provide products suit different entry shoppers. The study also recommended that the shopping centers that do not depend by targeting shoppers on sex, the shopping malls in the decision to a variable sex | ||
| Keywords | ||
| Demographic Factors; Shopping Malls; Retail Trade; and Jordan | ||
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