Evaluation of the impact of administrative innovation in achieving the competitive advantage of sustainable tourism organizations - An applied study of a sample of first class hotels in Baghdad

Aqil Safar, Ali

	Evaluation of the impact of administrative innovation in achieving the competitive advantage of sustainable tourism organizations - An applied study of a sample of first class hotels in Baghdad
Journal of Administration and Economics
Article 1, Volume 0, Issue 113, 2018, Pages 297-320
Author
Ali Aqil Safar
Abstract
The research ]search investigates the possibility of achieving the continuous competitive merit on a sample of first-class hotels in Baghdad depending on The mangers features in developing in the managerial creativeness. It also tries to define the relationship between its two variables .The reseal deals with 6 first-class hotels by distributing 82 questionnaire forms. The research investigates the impact and the relationship between the managerial creativeness as a dependent variable and the continuous competitive merit as a changeable variable. These variables enact to form the framework of the search. Through this search we find better methods of activating the role of the managerial creativeness in achieving the continuous competitive merit of the tourism organizations and define the managers' , awareness of the importance of the managerial creativeness in enhancing the processes of achieving the continuous competitive merit and its impact on the success of the organization. The research adopts some major and minor hypotheses. In order to achieve its objectives and test its hypotheses, the search depends mainly on the questionnaire forms to collect data and information beside the interviews with the managers of the hotels and the heads of their departments . To analyze the collected data the researcher s have used statistical tools such as mathematical means, standard deviation, Spearman category correlative factor and divergence factor. The research has reaches some theoretical and applied conclusions , the most important of which is that the managerial creativeness has an important role in defining the way of achieving the continuous competitive merit . The research proves that the factors of developing the managerial creativeness all have a positive impact on the continuous competitive merit. It also concludes that there is a common understanding , among the employees and their managers which leads to creative and inventive solutions that keep the hotel organization within the competitive range all the time. It is recommended establish a creative culture as a means for raising the level of the products and services provided to the guests and achieving qualitative and recreational addition for the guest. Key words : managerial creativeness, the continuous competitive merit, the managerial leadership, strategic thinking, capacity for analysis, change, adventure, motivation, the creative culture, data technology, the essential capacities, the quality, loyalty.

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