Disclosure Techniques For customer experience Exploratory study of the sample  opinions Of administrative leaders In the Middle East Bank For investment

	Disclosure Techniques For customer experience Exploratory study of the sample opinions Of administrative leaders In the Middle East Bank For investment
Tikrit Journal For Administration & Economics Sciences
Article 1, Volume 3, Issue 43, 2018, Pages 121-136
Abstract
Customer experience represents a contemporary philosophical trend in marketing management that has emerged with the development of managerial thought and has received increasing attention from distinguished organizations, The aim of the research was to determine the level of availability of the techniques of disclosure of the customer experience in the respondent bank and the extent of their contribution to obtaining this experience from the customers, The research community was represented by (41) managers of the Middle East Investment Bank (MIB) in Iraq, Questionnaire forms were distributed to them and (31) samples were received. The statistical method was used(Structural Equation Modeling(Its standard and structural model within a program)SMART PLS 3(,The research has reached a number of conclusions, the most important of which are: the availability of techniques to disclose the customer experience in the bank in question, As it was to assess the system of dealing with the complaint and the construction of relationships and the contribution of the first and the most important, Faculty of Technology and Social Media, While customer research technology was weak and did not show a contribution to the disclosure or to provide customer experience at the respondent bank.
Keywords
Disclosure Techniques; customer experience

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