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Diagnosis of strategic marketing triangle pillars according to the (Kenichi Ohmae) model An exploratory study of the management leaders of Cork Mobile Telecommunications Company in Iraq | ||
| Tikrit Journal For Administration & Economics Sciences | ||
| Article 1, Volume 3, Issue 43, 2018, Pages 180-198 | ||
| Authors | ||
| Ibrahem Thamer Ibrahem Ahmad; Alaa Abdul Salam Al-Yamani | ||
| Abstract | ||
| The current research aims to identify the pillars of the Strategic Marketing triangle (company, customer, competition) and ways of diagnosing it, which is the main platform for the formulation of the company's overall strategy and the identification and diagnosis of each and every aspect of the department's direction in the context of the steady growth of the environment at the level, the research of the Cork mobile communications Company in Iraq has taken a field of application, as this sector (communication) is of importance in supporting economic activities in general and commercial activity in particular, and the search has reached a set of conclusions, the most important of which is that the looking company adopts a better marketing strategy From a competition strategy, relying on its internal potential and development, so that it is more efficient to meet the needs and diverse desires of the customer and in accordance with a market division of the target customer segments, and does the company have to move towards the customer more than the rest of the pillars of the strategic marketing triangle, and the need to interact Triangle Strategic Marketing pillars and their integration to achieve success in the company's marketing strategy, by selecting the appropriate strategy for each of the elements of the marketing mix, and using an appropriate competitive strategy to put the market to a competitive advantage, it is one of the most important recommendations reached Research should seek to spread the customer service culture among employees and to build a positive image of customers through services in the telecom sector, and the looking company is supposed to adopt the concept (the customer is the first source of their information in research and development) and to make the bulk of its attention Know the views of customers and their satisfaction with the services provided continuously. | ||
| Keywords | ||
| The pillars strategic marketing triangle; customer importance | ||
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