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The Impact of the Marketing Mix in Achieving Hotel Service Quality An Analytical Study for Opinions of a Number of Quests with Several Hotels Organizations in Dohuk City | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 3, Volume 29, Issue 88, 2007, Pages 42-66 PDF (291.29 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2007.161675 | ||
| Author | ||
| Khayree Awsow | ||
| Abstract | ||
| Abstract The aim of this study is to verify the relationship between the Marketing. Mix and Hotel Service Quality (Quests Satisfaction), the importance of the Study comes from the Subject of Hotel Services in Dohuk City to offer database for the Hotel Services Quality and the extend of guests satisfaction about the services. The low level of marketing activities in hotel organization offer the quests in additional the weakness abilities to build marketing mix for target market which was the cause for low number of quests. The sample was consisted of (75) guests a number of first class and deluxe Hotel in Dohuk City. They were chosen randomly in order to gather the data from the field, for these reasons a questionnaire was developed. The research hypothesis was tested with the use of some statistical tools. The research concluded the necessary of hotel to focus on criteria being determined by guest, this will better meet the guest's satisfaction. . | ||
| Keywords | ||
| Marketing mix; Hotel Service Quality | ||
|
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