The Procedures Of Internal Marketing In The Employees' Performance: A Field Study To A Sample Of Commercial Banks In Ninavah District

Sadiq, Dr.Darman; Thabit, Hassan

doi:10.33899/tanra.2007.161712

	The Procedures Of Internal Marketing In The Employees' Performance: A Field Study To A Sample Of Commercial Banks In Ninavah District
TANMIYAT AL-RAFIDAIN
Article 3, Volume 29, Issue 85, 2007, Pages 49-65 PDF (0 K)
DOI: 10.33899/tanra.2007.161712
Authors
Dr.Darman Sadiq; Hassan Thabit
Abstract
Abstract This research handles the analysis of the relation and the impact between the internal marketing procedures on the employee’s performance which became one of interested and modern subjects. This increasing almost the focus on the internal marketing in the services organizations during this time, after appearance of the internal marketing role to obtain individuals who have abilities and submit services in the high level to the customers. Because the rarity of the studies that took the relationships between these variables in the Iraqi environment, the research also presented a theoretical acquaintance about the internal marketing and the procedures as well as the employee’s performance. Rather the scientific frame of the study took the government banking sector, so as to perform the field side that a sample of four banks of Al Rasheed and Al Rafedain Departments at Mosul City. The questionnaire was demonstrated as a main apparatus to collect the data from the individuals working in these banks. The study problem then delineated the range of the relation and effect of the internal marketing procedures in the employees' performance, beside the role and the importance the individuals working in the succeeding of the bank work. It grouped the major and minor hypothesis for this problem. .
Keywords
Internal Marketing; Employees' Performance

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