The Effect of Modern Information and Communication Technology in Effectiveness of Marketing Performance: A Practical Study in General Company for Ready - Made Clothes at Mosul

AL-Azzawi, Dr. Mohammed; Yehya, Alaa

doi:10.33899/tanra.2008.161750

	The Effect of Modern Information and Communication Technology in Effectiveness of Marketing Performance: A Practical Study in General Company for Ready - Made Clothes at Mosul
TANMIYAT AL-RAFIDAIN
Article 13, Volume 30, Issue 91, 2008, Pages 239-258 PDF (686.15 K)
Document Type: Research Paper
DOI: 10.33899/tanra.2008.161750
Authors
Dr. Mohammed AL-Azzawi; Alaa Yehya
Abstract
ABSTRACT Throughout the last two decades, the world has witnessed important radical changes. The cotemporary work organizations have conceived the future positions and tried to develop styles and methods of its performance and to modernize them, as well as looking for what is new and invented in the field of information technologies and modern communications. This is to direct the efforts to face many challenges in industrial environment: This will help in developing administrative, technical and marketing procedure by getting the information technologies rapidly and the process to take the decision. As well as, preserve customers; look for new ones, compete the similar organizations the ability to grow in huge markets. Thus, the paper comes to show the relation significant of Information Technologies in the marketing performance inside the organization. Through the statistical analysis of the data, it is clear that there is a correlation effect between information technologies and marketing performance and thus the organization should work to enhance Information Technology by providing tools and equipments as well as experts and necessary efficiencies to keep (IT) to promote the level of marketing performance and achieving the feature of supremacy upon competitions. .
Keywords
Information and Communication Technology; Marketing Performance

Statistics Article View: 251 PDF Download: 251