Marketing Knowledge and Sustainability of Competitive Advantage

Raoof, Dr. Raad; Hamdi, Salim

doi:10.33899/tanra.2010.161859

	Marketing Knowledge and Sustainability of Competitive Advantage
TANMIYAT AL-RAFIDAIN
Article 1, Volume 32, Issue 100, 2010, Pages 82-99 PDF (173.98 K)
Document Type: Research Paper
DOI: 10.33899/tanra.2010.161859
Authors
Dr. Raad Raoof; Salim Hamdi
Abstract
Abstract Several organizations in expanding the creative thinking are however facing numerous challenges imposed by current market situations. This may need to cope with the current conditions via innovative procedures compatible with treating the new competitions in the modern markets. On this basis, the marketing knowledge is reckoned to be the pivotal principle to support the strategies of the organization toward success, progress and secure the entrepreneurship through sustaining comparative advantages and the ability of precise diagnosis for the competitive poles. The current research sought to academic and field problem that is related to the organizational ability to face the competition in the markets to map out the starting point towards the regional and international markets. The main aim of the research is to see the marketing knowledge and sustainable competitive advantage and sustainable competitive advantage. So, it is hypothesized that first related to the correlation between marketing knowledge and sustainable competitive advantage. The two researchers reach to a group of conclusions related to the research problem .
Keywords
Marketing Knowledge; sustainable competitive advantage; Marketing Opportunity; Customer Relationship; Management

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