The Technological Strategy and Competitive Advantage in the Third Millennium: Approach of Added Value Theoretical Study

Abdulmuhsin, Amir A.

doi:10.33899/tanra.2010.161865

	The Technological Strategy and Competitive Advantage in the Third Millennium: Approach of Added Value Theoretical Study
TANMIYAT AL-RAFIDAIN
Article 1, Volume 32, Issue 100, 2010, Pages 189-213 PDF (348.36 K)
Document Type: Research Paper
DOI: 10.33899/tanra.2010.161865
Author
Amir A. Abdulmuhsin^*
University of Mosul
Abstract
Abstract The organizational performance in general and the environmental performance in particular are considered to be part of the fundamental aspects in bringing about sustainable development in business organizations during Third Millennium. This research discusses ways of how to adopt model of Value Chains as approaches in reinforcing the environmental performance by relying on the capabilities provided by technical strategies, in achieving excellence performance. This research started with discussing the concept of Information Technology (IT) and its importance, in addition to explain the contribution of the technological strategy and Added Value under the environmental role of the organizations; as well as discussing the concepts of IT capabilities, their development and types. In its second part, the research tried to state the most important general guidelines of the Organizational Performance and especially the Environmental Performance. To arriving at its essential issue, the discussion of the adoption of the model of Value Chain as an approach to reinforcing the environmental performance through the use of IT capabilities. Finally, the research ended by stating the most important conclusions and suggestions that have been reached by this research. .
Keywords
Technological Strategy; Information Technology Capabilities; competitive advantage; Environmental Performance; value chain

Statistics Article View: 320 PDF Download: 963