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The Relationship between the Dimensions of Operations Strategy and the Marketing Performance: A Pilot Study for the Managers’ Opinions in State Company for Drugs Industry and Medical Appliances in Nineveh | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 2, Volume 32, Issue 99, 2010, Pages 31-54 PDF (248.45 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2010.161873 | ||
| Author | ||
| Ghanim Ahmed | ||
| Abstract | ||
| Abstract The research sought to determine the relationship between the Dimensions of operations strategy and the marketing performance in State Company for Drugs Industry and Medical Appliances in Nineveh, The dimensions of operations strategy from important tools were considered. Through the right Implementation, the company can improve marketing performance and achieve distinctive competitive position in marketplace. Studies have seldom been subjected to deal with relationship and effect of these variables and especially in the Iraqi environment. The present research included these dimensions with their variables in terms of total framework as an attempt to analyze the relationship between them. Generally, the research also tries to answer the following inquiry: What is the nature of the relationship and effect between the dimensions of operations strategy and the marketing performance of the company under research? The research has reached to a set of conclusions and the most important ones are: - There is a significant relationship between the dimensions of operations strategy and the marketing performance. - There is a significant effect of the dimensions of operations strategy in the marketing performance. Depending on the conclusions, a set of harmonized suggestions with these conclusions have been presented in this study. . | ||
| Keywords | ||
| إستراتیجیة العملیات; والأداء التسویقی | ||
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