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The Role of Blue Ocean Strategy Dimensions in Marketing Performance Application on the State Company for Drugs Industrials and Medical Appliances in Ninevah | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 1, Volume 32, Issue 98, 2010, Pages 316-335 PDF (197.33 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2010.161902 | ||
| Author | ||
| Dr. Raad Raoof | ||
| Abstract | ||
| The contemporary organizations faced a competitive situation as a result of open market and the facility of receiving information. This leads to improve customer’s status, which became -in many cases- the biggest controller to determine the competitive situation of the organizations whether demanding or not to the organizations’ products. This led to significant reduction in market opportunities that the sustainable organizations may be forced to seek a successful means to come up with decisive measures to improve their performance. Thus, this research aims to determine the role of blue ocean strategy in marketing performance. Two hypotheses have been depended to use a set of statistical analyses enabled the researcher to reach a group of results; some may state the hypotheses, and suggestions that can help to deep the dimensional role of blue ocean strategy in marketing performance of studied organization. . | ||
| Keywords | ||
| Blue Ocean Strategy; Marketing Performance | ||
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