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The Impact of Mental Image of the Service Company in some of Customers Future Purchasing Decisions | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 3, Volume 33, Issue 105, 2011, Pages 43-60 PDF (536.42 K) | ||
| DOI: 10.33899/tanra.2011.161922 | ||
| Authors | ||
| dr. Mohammed Al Khachroum; dr. Ali Gablak; Mahmoud Arid | ||
| Abstract | ||
| Abstract The image of the company has a large impact on the company's success and sustainability. To gain a new customer may depend largely upon an image that is formed by the customer. The company success is not only required to attract new customers, but to keep with their customers current, and because of the difficulty in determining the impact of mental image of the company's service, and the size of this effect on Customers Future Purchasing Decisions. The current research aims to identify the impact of a mental image of the company's service on some future purchasing decisions for customers’ mobile phone service companies in Aleppo, as well as identify the relationship between some of personal variables and mental image of the company service. All this with a view to decision makers in the researched companies to reach the study findings and recommendations, contribute to the management of the mental image of their companies will be supportive of the direction of the positive behavioral customers. Accordingly, a questionnaire was designed and distributed to (250) student /and student at the University of Aleppo, and register for the academic year 2009-2010, from various faculties and institutes selected by convenience sample. A regression analysis and analysis of variance One-Way ANOVA from the statistical software package (SPSS.16.0) were used. It was found that image of the company's influence was significant for all purchasing decisions for future customers under study (customer trust in the company, customer commitment towards the company; customer intent to recommend good company), and the customers evaluation of the image of mind of a service company differed depending on the type of customer and number of years of participation in the service. . | ||
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