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The Contemporary Environmental Orientations And Its Reflection On Creative Marketing: A Pilot Study In State Company For Drugs Industries And Medical Appliances In Ninevah | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 4, Volume 33, Issue 104, 2011, Pages 76-93 PDF (653.08 K) | ||
| DOI: 10.33899/tanra.2011.161933 | ||
| Authors | ||
| dr. Adel Al-Nema; Raad Raoof | ||
| Abstract | ||
| The negative effects of industrial development and pollution as a result of irrational use of natural products have been reflected in the interests of industrial organizations. This happened to search for new aspects to limit the pollutants from their sources to attain an utmost level of capacity of using the resources in a way that put an end to the negative effects on both human and environment. Therefore, the use of contemporary environmental orientations based on the reduction and reuse of the recourses is at the head of the list of these approaches. On this perspective, the present research tackles contributions of these orientations in creative marketing through a survey study in State Company for Drug Industrial and Medical Appliances in Ninevah. The questionnaire has been done in order to take the pinion of the administration staff members. It studies the influence and the relation between the contemporary environment and creative marketing requirements .On the light of this test, a number of conclusions are drawn and also a number of propositions suitable for the company are presented. | ||
| Keywords | ||
| Environmental Orientation; Creative Marketing | ||
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