The Trends Of Relationship Between Customer Knowledge Management And Retention Customers: An Exploration Study Of Number Of Hotel Organizations In

Awsow, Dr. Khayree

doi:10.33899/tanra.2011.161957

	The Trends Of Relationship Between Customer Knowledge Management And Retention Customers: An Exploration Study Of Number Of Hotel Organizations In
TANMIYAT AL-RAFIDAIN
Article 8, Volume 33, Issue 102, 2011, Pages 145-161 PDF (525.32 K)
DOI: 10.33899/tanra.2011.161957
Author
dr. Khayree Awsow
Abstract
Hotel organizations are regarded as important organizations because of the variety of services presented. Their role in providing the hard currencies and ensuring employment opportunities, teaching, educating and training individuals is shown and the employees in the field of hotel and developing geographical areas are explained. Accordingly, the research shows that the trend of the relationship between management and retention of customers using a group of hotel organizations four and five stars kind of hotels in Duhok City. Two hypotheses were proposed to achieve the goals of the research. The researcher put forward a theoretical framework to make a good use of some reviewed literature of the research under discussion. Practically speaking, sixty files were given to managers and their assistants and heads of departments in those organizations. Only fifty four of them were received back, making good use of the data analysis and hypotheses tests using some statistical methods. Conclusions showed that there is a combing relationship and effect between management and retention of customers, some recommendations were advised and they focused on the trends of relationships between the customers’ knowledge management and retention of customers..
Keywords
customer knowledge management; Explicit Knowledge; Tacit Knowledge; Knowledge for Customer; customer retention

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