The role of the performance prism in evaluating banking performance: An applied study at the Middle East Bank

Khalil, Zahraa; Hassoun, Layth Noman

doi:10.33899/tanra.2020.128029.1044

	The role of the performance prism in evaluating banking performance: An applied study at the Middle East Bank
TANMIYAT AL-RAFIDAIN
Article 7, Volume 40, Issue 130, 2021, Pages 179-203 PDF (1.67 M)
Document Type: Research Paper
DOI: 10.33899/tanra.2020.128029.1044
Authors
zahraa Khalil^* ; Layth Noman Hassoun
College of Administration and Economics, Tikrit University
Abstract
The research aims to shed light on the performance prism model and its role in evaluating performance in institutions, and the problem of the research lies in whether it is suitable for evaluating banking performance, and the research dealt with targeting one of the banks, the Middle East Investment Bank, to be a sample for research by analyzing the private financial data found in The annual reports of the bank for the period from (2010-2017), and one of the most important findings of the research is that the performance publication is an appropriate model for measuring performance, as it helped in translating and implementing strategic objectives due to its involvement of all stakeholders (shareholders, suppliers, employees, customers, and others). The results of the evaluation are that there is a weakness in the financial and non-financial ratios of the bank, as it was noticed that there is fluctuation in the activity and that the performance is weak, The study recommended searching for the causes of low performance, identifying weaknesses and trying to address them, and working on the proper construction of the foundations of performance evaluation by relying on comprehensive, integrated and interrelated indicators of financial and non-financial performance indicators that meet the needs of all multiple stakeholders
Keywords
Prism Financial performance; Stakeholder Satisfaction; Middle East Bank

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