The effectiveness of sports marketing and investment methods for the Iraqi Premier League matches from the point of view of members of the governing bodies of football clubs

Muhammad Hassoun Al-Saadi, Ghaida

doi:10.37655/uaspesj.2021.171724

	The effectiveness of sports marketing and investment methods for the Iraqi Premier League matches from the point of view of members of the governing bodies of football clubs
مجلة جامعة الانبار للعلوم البدنیة والریاضیة
Article 9, Volume 11, Issue 22, June 2021, Pages 115-124 PDF (330.88 K)
DOI: 10.37655/uaspesj.2021.171724
Author
Ghaida Muhammad Hassoun Al-Saadi
Abstract
The current study aimed to identify the sports marketing and investment methods for the Iraqi Premier League matches from the point of view of members of the administrative bodies of football clubs, as the research sample was from members of the administrative staff of sports clubs participating in the Premier League for the 2019-2020 season, where the number of participating teams reached (15) teams The sample of the research was (114) members of an administrative body. The researcher used a pre-prepared questionnaire in which the validity and consistency parameters were extracted and applied to the research sample on 10-20-2020. The researcher concluded that all the methods used in the current research were average by members of sports clubs. The clubs' management has a good vision in marketing players internationally and locally, but it lacks the correct way to complete these agreements. And need Sports clubs to highly specialized experts in a way to deal with investment and good and effective marketing that serves the club. There is a weakness among the club's administrations in the way they deal with the companies that sponsor the club by marketing their products and sports equipment according to well-known and sound bases. The sports club seeks to have financial self-support without relying on the government. The researcher recommended that companies that sponsor investment and marketing within the club should be chosen from those with great field experience and not from the novice companies. And the need to rely on television channels specialized in sports and football in particular. And the need to pay attention to the fans by giving prizes and guidance on the field, which helps increase the number of fans on the stadium. Emphasis on the principle of correct sports marketing for players and avoiding marketing to weak countries that do not meet the ambition.
Keywords
sports marketing and investment techniques

References

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