Evaluate the level of application of sports marketing practices in the Iraqi Central Olympic Federations

YounisWaga, Ibrahim; Ali Khalaf, Yaseen

doi:10.37655/uaspesj.2019.172125

	Evaluate the level of application of sports marketing practices in the Iraqi Central Olympic Federations
مجلة جامعة الانبار للعلوم البدنیة والریاضیة
Article 4, Volume 10, Issue 19, December 2019, Pages 51-64 PDF (790 K)
DOI: 10.37655/uaspesj.2019.172125
Authors
Ibrahim YounisWaga; Yaseen Ali Khalaf
Abstract
The research aims to identify the role of sports marketing and its importance in the process of developing the performance of the governing bodies of the Central Olympic Associations in Iraq, where the researchers used the descriptive method of survey method to suit the nature of the problem and achieve the research objective. The research society included members of the administrative bodies of the Central Olympic Associations in Iraq (2018), where the total research community (181) members divided into (22) Union. The sample was selected in a deliberate manner as they were representatives of all categories of the research community according to the variable (job status, academic qualification, years of experience in administrative work) What The researchers concluded that the measure of sports marketing was acceptable and expressive of sports marketing practices from the point of view of employees of the central Olympic federations in Iraq and that all workers in unions have a positive attitude towards sports marketing. And to work on increasing the grants allocated to the sports federations to carry out their various activities and achieve their marketing objectives and to conduct studies and research in the field of sports marketing in Iraq for its importance and modernity in this field in Iraqi sport.
Keywords
calendar; Sports Marketing

References

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