Sustainable marketing: its contribution to promoting entrepreneurial marketing-An exploratory study of the opinions of a sample of workers in the branch of Asia cell Communications Company in Kirkuk

Barzanji, Hanan Abdulrahman; Al-Hamadani, Alaa A.

doi:10.33899/tanra.1970.174704.1122

	Sustainable marketing: its contribution to promoting entrepreneurial marketing-An exploratory study of the opinions of a sample of workers in the branch of Asia cell Communications Company in Kirkuk
TANMIYAT AL-RAFIDAIN
Article 7, Volume 41, Issue 134, 2022, Pages 133-149 PDF (904.24 K)
Document Type: Research Paper
DOI: 10.33899/tanra.1970.174704.1122
Authors
hanan abdulrahman barzanji¹; Alaa A. Al-Hamadani²
¹اAdministration, College of Administration and Economics, University of Mosul, Mosul, Iraq
²Department of Business Administration, College of Administration and Economics, University of Mosul, Mosul, Iraq
Abstract
The current research seeks to identify sustainable marketing and its contribution to promoting entrepreneurial marketing, an exploratory study in the Asia Cell Communication Company in Kirkuk Governorate. Accordingly, many questions were raised about the research problem, does sustainable marketing contribute to promoting entrepreneurial marketing and the importance of research emerges from the urgent need for sustainability in the field of marketing, as a means, that enhances the position of the company and its survival in turbulent environments, and facing challenges by moving away from the traditional marketing method, and this supports the importance of research to develop and improve the performance of Asia cell Telecom in Iraq, and the aim of the research is to identify the impact of the dimensions of sustainable marketing on the pioneering marketing of the company. The research relied on a questionnaire form to obtain the data and used several statistical methods, including percentages and frequencies, analysis of averages, and standard deviation By relying on the (SPSS) program to test hypotheses and enter and process data, the research reached conclusions, including the existence of a significant correlation between sustainable marketing and entrepreneurial marketing. The research concluded with a set of proposals, including the need for the organization in question to take into account the importance of sustainable marketing and entrepreneurial marketing
Keywords
Sustainable marketing; entrepreneurial marketing

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