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The Role of Organizational Readiness for Change in Enhancing The Behavioral Intention to Use E-Learning The Mediating Role of Personal Innovativeness: A Survey Study of the Opinions of a Sample of the Academic Staff at the University of Nineveh | ||
| TANMIYAT AL-RAFIDAIN | ||
| Volume 42, Issue 138, 2023, Pages 283-308 PDF (1.33 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2023.137874.1275 | ||
| Authors | ||
| ahmed Younis Alsabawy* ; Abdelbaset E. Ali | ||
| Department of Business Administration, College of Administration and Economics, University of Mosul, Mosul, Iraq | ||
| Abstract | ||
| The behavioral intention to use the e-learning system is one of the most important issues that are still being discussed in the field of information technology, due to its importance in determining the decision of the beneficiary to adopt the system or resist it. Accordingly, the current study aimed to identify the role of organizational readiness for change in enhancing the behavioral intention to use e-learning through personal innovativeness. A study model was built and supported by the literature that dealt with the relationship between the three constructs. Organizational readiness was measured in six dimensions represented by resource readiness, cultural readiness, information technology readiness, creativity valence, knowledge readiness, and partner readiness. Concerning the sample, included Academic staff at the University of Nineveh, and the questionnaire was prepared based on previous studies as well as a tool for data collection, as it was distributed to the sample and the number of respondents was (217). The study reached a set of conclusions, the most important of which is that organizational readiness is a major factor in enhancing the behavioral intention to use the e-learning system, as well as the effect of the same factor on personal innovativeness directly. As for the mediating role of personal innovativeness between the organizational readiness for change and the behavioral intention to use the e-learning system, it was not achieved in the framework of the current study, meaning that this role was not significant. | ||
| Keywords | ||
| Organizational Readiness To Change; Behavioral Intention To Use; Personal Innovativeness; E-Learning System | ||
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