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The role of green management in promoting sustainable innovation Survey of the opinions of a sample of leaders at the United Investment Bank | ||
| journal of kirkuk University For Administrative and Economic Sciences | ||
| Volume 12, Issue administrative Side, April 2022, Pages 129-150 PDF (1.73 M) | ||
| Authors | ||
| Ali Gooda Abdullah Al-Shamousi1; Amina Khaled Ghanem2 | ||
| 1Ministry of Education, Baghdad Education Directorate Rusafa third | ||
| 2Al-Nisour University College Business Administration Department | ||
| Abstract | ||
| The study aimed to follow-up green management processes at the level of the organization and society, where the problem of the study crystallized in the fact that trade organizations in the environment of a changing environment in various fields Which led to a shift in the methods of management and competition, which called for organizations, especially the research organization, to adopt green management, which leads to achieving sustainability in business, reducing effort damage and the damage resulting from it, and using it to promote new ways of providing products and services to meet the intensity of competition and changes in management methods and methods. The research aims to attract the attention of the administrative leaders in the surveyed organizations to green management and use it in promoting sustainable innovation. A hypothesis scheme was prepared, main and subsidiary hypotheses were formulated and tested using the SPSS program. An intentional sample consisting of (60) people from the administrative leaders of the United Bank for Investment was withdrawn, and the questionnaire was used for the purpose of obtaining data, and (60) questionnaires were distributed and (55) were retrieved, of which are valid for analysis. The most important conclusions reached by the research is that the bank management is aware of the importance of sustainable development completely, This indicates that this force is highly influential in providing bank services in order to achieve a competitive advantage through its relative importance, as this dimension came at the first level in terms of relative importance in influencing the achievement of sustainable innovation. | ||
| Keywords | ||
| green management; sustainable innovation; the United Bank for Investment | ||
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