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The Influence of Corporate Social Responsibility on Consumer Perception in Iraq | ||
| TANMIYAT AL-RAFIDAIN | ||
| Volume 43, Issue 141, March 2024, Pages 293-311 PDF (918.56 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2024.182592.1329 | ||
| Authors | ||
| Guleshan M. Hamid* 1; Kurdistan M. T. Omar2 | ||
| 1Department of Accounting Techniques, Administrative Technical College, Duhok Technical University, Duhok, Iraq. | ||
| 2Department of Mathematics, College of Science, University of Zakho, Duhok, Iraq. | ||
| Abstract | ||
| The focus of this research is to examine the impact of corporate social responsibility (CSR) on consumers' perceptions. A study has been conducted to investigate customers' perspectives to achieve the purpose of enhancing comprehension of the diverse elements of CSR, which include Philanthropic, Economic, Environmental, Ethical, and Legal concerns. In addition to conducting a comparative analysis with the findings of the present study, this research will also examine and compare its results with a selection of social responsibility studies conducted in different countries. A total of 75 individuals, spanning an age range from under 20 to over 30, were requested to respond to a questionnaire to collect data. Among the total population, it was observed that the majority consisted of women, accounting for 56%, while men constituted 44% of the population. The Duhok Polytechnic University (DPU) Technical College of Administration was the research community. A representative random sample comprising undergraduate students, employees, and lecturers was selected. The present study contributes to the existing body of knowledge on corporate social responsibility in the Iraq, Kurdistan Region, specifically focusing on the perspective of consumers. The findings of this study indicate that the participants in the study exhibited a preference for ethical duty, assigning it a greater level of importance compared to legal responsibility and economic responsibility. | ||
| Keywords | ||
| Consumer Perception; Philanthropic; Economic; Environmental; Ethical; Legal | ||
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