The Effect of Personal and Social Factors on Purchasing Behavior Of Green Products From The Customers’ Point of View/An Analytical Study of the Opinions of A Sample of Students At the University of Baghdad

Albo Drejah, Hayder Y.; AL-dulaimi, Hanan N.; Al-Ibadi, Ali T.

doi:10.33899/tanra.2024.182594.1331

	The Effect of Personal and Social Factors on Purchasing Behavior Of Green Products From The Customers’ Point of View/An Analytical Study of the Opinions of A Sample of Students At the University of Baghdad
TANMIYAT AL-RAFIDAIN
Volume 43, Issue 141, March 2024, Pages 336-350 PDF (873.61 K)
Document Type: Research Paper
DOI: 10.33899/tanra.2024.182594.1331
Authors
Hayder Y. Albo Drejah^* ¹; Hanan N. AL-dulaimi²; Ali T. Al-Ibadi³
¹Minister Office, Ministry of Higher Education and Scientific Research, Baghdad, Iraq.
²Administrative and Financial Department, Ministry of Higher Education and Scientific Research, Baghdad, Iraq.
³Private University Education Department, Ministry of Higher Education and Scientific Research, Baghdad, Iraq.
Abstract
The main aim of this research is to explore the impact of personal and social factors on the behavior of purchasing green products through analytical research on students of the University of Baghdad. Search consultation, admiration and approval. Whereas, social factors refer to conditions or situations that affect people's lifestyle and well-being. Such as economic situation, education, political system, and health care system. The analytical descriptive approach was used on the theoretical side, the literature was reviewed, and on the practical side, a questionnaire was distributed by hand to a random sample of Baghdad University students, and data was collected, as the number of valid questionnaires for research reached 262, then the researcher applied descriptive analyzes, factor analysis, correlation and regression analysis to examine the relationship between the variables used in research. This research concluded that there is a positive effect of personal factors, consultation, admiration and approval on the behavior of buying green products among students of the University of Baghdad. It was also found that there is a positive relationship between the tendency to influence social factors and the behavior of buying green products among Baghdad University students.
Keywords
Green Product; Social Influence; Personal Influence; Green Marketing; Green Buying Behaviour

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