Investigating Codeswitching in YouTube Influencer’s Speech

Oraibi, Zainab Qusay; Hmood, Zeyad Fadil

doi:10.33899/berj.2024.182780

	Investigating Codeswitching in YouTube Influencer’s Speech
College Of Basic Education Research Journal
Volume 20, Issue 1, March 2024, Pages 843-870 PDF (1.1 M)
Document Type: Research Paper
DOI: 10.33899/berj.2024.182780
Authors
zainab qusay oraibi^* ¹; Zeyad Fadil Hmood^* ²
¹college of computer sciences and mathematics, university of Mosul, Iraq
²College of Basic education University of Mosul
Abstract
Many people worldwide, use more than one language in their daily speech whether, intentionally or unintentionally. In Sociolinguistics, this phenomenon is called codeswitching. People who use this linguistic practice are called bilinguals or multilingual. This study aims to identify and analysis the various types of codeswitching employed by YouTube’s influencers in their channels, as well as the factors that affects its usages. To achieve the aims the study hypothesizes that intra-sentential codeswitching is the most frequently used type by YouTube’s influencers. Females use codeswitching more than males. It is found that intra-sentential codeswitching is the most commonly used among the other types. Codeswitching can occur at any syntactic level. Females YouTube’s influencers use codeswitching more than males. It is concluded that the highest percentage of codeswitching used by YouTube’s influencers relies on their need to be trendy, habitual use, show off, attract attention, on the one hand, and for lexical needs on the other. such as mostly the absence of lexical equivalence.
Keywords
codeswitching; sociolinguistics; intra-sentential; YouTube’s influen

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