Dimensions of Sustainable Marketing and Their Role in Promoting Marketing Ethics An Analytical Study of the Opinions of a Sample of Workers in a Number of Mineral Water Production Companies in the City of Dohuk

Omar, Mohammed A.; Sadiq, Darman S.

doi:10.33899/tanra.2024.184568.1365

	Dimensions of Sustainable Marketing and Their Role in Promoting Marketing Ethics An Analytical Study of the Opinions of a Sample of Workers in a Number of Mineral Water Production Companies in the City of Dohuk
TANMIYAT AL-RAFIDAIN
Volume 43, Issue 143, September 2024, Pages 50-72 PDF (941.05 K)
Document Type: Research Paper
DOI: 10.33899/tanra.2024.184568.1365
Authors
Mohammed A. Omar^* ¹; Darman S. Sadiq²
¹Department of Administrative Sciences, College of Administration and Economics, University of Zakho, Duhok, Iraq.
²Department of Business Administration, College of Administration and Economics, University of Duhok, Iraq.
Abstract
The research aims to know the role of sustainable marketing dimensions in enhancing the marketing ethics of mineral water production companies in the city of Dohuk through these companies’ interest in the environment and not harming the ecosystem in the future due to their ethics and advanced marketing practices, which help them provide products that support the environment and society, taking advantage of customers’ awareness. And their interest in environmental issues as they are the supporting force for them, as the research relied on testing sustainable marketing as an independent variable and marketing ethics as a dependent variable. The research chose a number of mineral water production companies operating in the city of Dohuk as the research sample, drawing a segment of individuals working in production units by ( 65) individuals, and the research reached a set of conclusions, the most important of which are: The results of the description and diagnosis of the individuals surveyed indicate that sustainable marketing plays a major role in the success of productive companies, through its ethical practice towards the environment and influencing customer behavior and responding to them, and thus outperforming productive companies. Competition, and one of the most prominent proposals presented was: The researched production companies must keep pace with technological changes and developments and tend to adopt modern and advanced concepts as a necessity for survival as a result of several factors such as increasing production, intensifying competition, and expanding markets, which contribute to identifying customers’ needs and desires efficiently and effectively.
Keywords
Sustainability; Sustainable Marketing; Marketing Ethics; Marketing Ethics Practices

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