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The Effect of Social Overload and Non-Relevant Information on Social (Media) Exhaustion Networking Sites A Survey of A Study of Online Shoppers | ||
| TANMIYAT AL-RAFIDAIN | ||
| Volume 43, Issue 143, September 2024, Pages 73-91 PDF (949.86 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2024.184569.1372 | ||
| Authors | ||
| shahad laith alukaidy* ; Bassam A. Y. Alyozbaki | ||
| Department of Management Information Systems, College of Administration and Economics, University of Mosul, Mosul, Iraq | ||
| Abstract | ||
| The study's main goal is to test the effect of social overload and irrelevant information on social media fatigue among social media shoppers. To achieve this, the study used the quantitative inferential approach and the data collection tool via an electronic questionnaire distributed to shoppers participating in social media specialized in shopping. The sample size was (416), and simple regression analysis was used to test the hypotheses. The results revealed a statistically significant effect of both social overload and irrelevant information on social media exhaustion and their combined effect on social media fatigue. | ||
| Keywords | ||
| Social Overload; Irrelevant Information; Social Media Exhaustion | ||
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