Agricultural Businesses: The relationship between Competitive strategies and competitive advantage

حسین, بختیار سعید

doi:10.34009/aujeas.2025.136082.1006

	Agricultural Businesses: The relationship between Competitive strategies and competitive advantage
مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة
Volume 16, Issue 1, April 2024, Pages 217-235 PDF (764.1 K)
Document Type: بحث
DOI: 10.34009/aujeas.2025.136082.1006
Author
بختیار سعید حسین^*
مرکز البحث العلمی ، جامعة صلاح الدین-اربیل، أربیل ، العراق
Abstract
The current study aimed to investigate the relationship between competitive strategies and competitive advantage at selected agricultural businesses. The researcher adapted Porter’s generic strategies to measure competitiveness and its relationship with competitive advantage. The study developed three researcher hypotheses to measure the relationship between each (cost leadership strategy, differentiation strategy, and focus strategy) as dimensions of generic strategies with competitive advantage. A quantitative research method was employed to measure the current study. The researcher distributed 60 questionnaires to the agricultural engineers, with 53 of them being returned and properly completed. In order for respondents to comprehend the instrument, researchers translated a few questions into the local language. According to the findings of the current study, all three generic strategies have a predictive relationship with competitive advantage in the agricultural business, but the cost leadership strategy had the highest influence compared with the other strategies; therefore, the study recommended applying the cost leadership strategy to attract more customers and gain competitive advantage at agricultural businesses.
Keywords
Competitiveness; ؛Competitive strategy; ؛; ،; ؛Porter’s Competitive Strategies

References

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